Insure You're My Type - Finding the right broker for you at Beyond Insurance
Finding the right insurance broker is kind of like finding the right partner. Here's how to know which one of ours is your perfect match.
Beyond Insurance • Central Alberta's Locally Owned Boutique Brokerage • 2026
Let's be honest — choosing an insurance broker shouldn't feel like swiping through a sea of strangers with vague bios and zero personality. You deserve someone who gets you. Someone who shows up, follows through, and actually makes you feel like your coverage matters.
At Beyond Insurance, we're a locally owned and operated boutique brokerage right here in Central Alberta — and our team is anything but one-size-fits-all. We've got steady hands and bold thinkers, quiet forces and high-energy closers. So before you settle for whatever broker answers the phone first, take a scroll through our roster and find your match.
Consider this your very unscientific, very accurate guide to finding your insurance soulmate.
Meet the brokers
Tyson Klassen
Commercial Specialist • Ag & Manufacturing
"Low drama. High delivery. Solid as they come."
📍LocationWestern Canada's ag and manufacturing scene
💘TypeThe strong, silent type — but make it insurance
✅Green flags: Trustworthy. Clear communicator. Lifts heavy in life and work.
⚠️Red flags: Not here for fluff, fast talk, or sloppy service
💬Ideal for Farmers, manufacturers, and serious business operators
Loves books almost as much as barbells. Disciplined in every sense.
Greg Weik
Associate Partner • Community Connector
"The trusted advisor with a great one-liner (or five)."
📍Location: Red Deer — deep roots, deeper contact list
💘Type: Loyal, wise, and quietly hilarious
✅Green flags: Listens deeply. Speaks with intention. Follows through.
⚠️Red flags: Not your match if you ghost after a quote
💬Ideal for: Builders, families, and community-minded locals
Former construction biz owner — he knows the ground you build on.
Harwin Aseron
Personal Insurance Client Executive
"Soft-spoken. Serious follow-through energy."
📍Location: Right beside you (quietly crushing your to-do list)
💘Type: Calm, kind, and committed
✅Green flags: Always gets back to you. Brings the chill in every storm.
⚠️Red flags: Overthinking the small stuff? He's already solved it.
💬Ideal for: Clients who want steady service and zero drama
Dog dad to Bellatrix. Major vinyl enthusiast. Perpetually unruffled.
Madeline Potter
Managing Partner • Operations
"Clean lines. Clear plans. Calming energy."
📍Location: The intersection of structure and heart
💘Type: The one who finishes your sentence (and your project)
✅Green flags: Organized, grounded, and quietly excellent
⚠️Red flags: Allergic to follow-through? It's not a match.
💬Ideal for: Systems-driven clients and big-picture planners
Has visited 40+ countries and still finds time to lead with grace.
Matt Cassidy
CEO • Strategic Advisor
"Got big plans? Matt's already ten steps ahead."
📍Location: On the move (and leading the way)
💘Type: The CEO energy you didn't know you needed
✅Green flags: Cuts through noise. Makes fast, smart decisions.
⚠️Red flags: Not here for indecisiveness or endless meetings
💬Ideal for: Business owners, decision-makers, big-thinkers
Former high-level hockey official — cool under pressure, always.
An Chapman
Personal Lines Specialist
"Looking for dependable? An's your always-there type."
📍Location: Steady ground
💘Type: The nurturer who shows up with answers and empathy
✅Green flags: Listens first. Finishes everything she starts. Never ghosts.
⚠️Red flags: Doesn't thrive with chaos or last-minute energy
💬Ideal forAnyone who wants clarity, care, and calm
Once worked in special needs education — compassion is just built in.
Rosalie Cederstrand
Client Executive • Industry Veteran
"40+ years in. Still your most attentive advisor."
📍Location: Sylvan Lake, Alberta — deep roots
💘Type: The seasoned classic — warm, reliable, and deeply wise
✅Green flags: Seen it all. Still treats every client like the first.
⚠️Red flags: Not here for high-pressure, low-care transactions
💬Ideal for: Long-term clients who value trust over speed
Started as a broker owner in Hinton — she literally wrote the book.
Here's the thing about working with a boutique brokerage like Beyond Insurance: you actually get to choose who you work with. You're not getting shuffled into a call center or handed off to whoever's next in the queue. You're getting a real person — one who knows Central Alberta, knows their stuff, and genuinely cares about getting your coverage right.
Whether you're a first-time homeowner looking for a patient guide, a business owner who needs a bold strategic thinker, a farmer navigating complex commercial risks, or just someone who's tired of being treated like a policy number — we have the right person for you.
So take another look at the profiles above, trust your gut, and reach out to the broker who feels like your type. We have a feeling it'll be a very good match.
#InsureYoureMyType • #BeyondInsurance • #CentralAlberta
Ready to find your perfect broker match? Beyond Insurance is locally owned, Central Alberta proud, and always taking new clients.